IRVINE, California, May 14, 2021 — Ballislife, the number one basketball focused sports media brand in the world is unveiling the WMNS collection, their first apparel line designed exclusively for female basketball players.
Ballislife’s apparel and merchandise have historically been designed for all hoopers, regardless of gender. They understand that unisex apparel aren’t always adequate for the female body and believe that everyone should be comfortable in their clothes. They realize that what’s available for female players is limited and want to be part of the solution.
Strong of this belief, Ballislife is unveiling the WMNS collection, designed exclusively for female basketball players. They focused on hooper essentials: shorts, t-shirt, and socks with the desire to continue expanding the collection in the future. They are not re-inventing the Ballislife brand, they are making it more inclusive.
Leading the way is Mary Brown. The former basketball player from France worked with lead designer Andy Fomai and co-founder Matt Rodriguez.
“Growing up playing basketball, I would always shop in the men’s section because it was the only place to find basketball clothes. It never fit right.” said Mary Brown. “When I approached Matt [Rodriguez] about adding some women’s merch to the Ballislife store, I received full support immediately. From there, it was a true team effort to bring this collection to life. We had multiple samples made to ensure everything was on point. We doubled the fabric and added two different custom pockets to our shorts, creating a one-of-a-kind product. We paid attention to details and went beyond what is commonly accepted. Our socks are the first and only women’s basketball socks, meaning a slightly narrower width to ensure a tight and secure fit. This may seem trivial, but it makes a big difference not having unnecessary fabric moving around in your shoe. The final products have exceeded my expectations and I am excited to see more women rep Ballislife and continue to push the movement.”
Today marks another step in Ballislife’s commitment to increase coverage and support of female athletes. The company is a strong advocate of women’s basketball, recognizing talent and hard work on and off the court. Today, and every day, Ballislife celebrates women’s basketball as an integral part of the game.
Founded in 2005, Ballislife is deeply rooted in basketball lifestyle and culture. Since 2005, Ballislife has been the uncontested leader in producing high school basketball mixtapes. Expanding beyond content production and distribution, Ballislife is also a growing athleisure brand. For more information, visit www.ballislife.com or follow the company on social media @ballislife.